Coach Kirk is built to give you the right level of structure, guidance, and support for where you are right now. Each level builds on the one before it, so you are not starting over as you move up — you are simply getting more feedback, more insight, and more support.
Starter helps you begin. Progression helps the system adapt with you. Coaching adds a real coach on top of the same foundation.
Starting level
Starter gives you the structure to begin, follow your plan, and build consistency on your own.
$29/month
Progression adds smarter guidance, structured check-ins, and better feedback without requiring a coach.
$199/month
Coaching includes Progression and adds direct support, coach review, and more personalized refinement.
The core system stays familiar as you move up. What changes is how much feedback, adjustment support, and direct guidance you receive.
Starter
Self-guided
Progression
Guided system
Coaching
Coach + system
How it works
Self-guided starting point
Guided system with smarter feedback
Coach + system working together
Workout plan
Personalized plan built from your onboarding
Same plan foundation plus clearer progression guidance
Includes Progression plus coach review and refinement
Nutrition
Simple, structured nutrition guidance
Biweekly nutrition check-ins with smarter feedback
Coach-reviewed nutrition feedback and more personalized direction
Tracking & dashboard
Workout logging, bodyweight tracking, and clear next steps
More advanced insights driven by your inputs
Your data stays in the system and also informs coach guidance
Check-ins
Follow the plan and build habits
Biweekly workout and nutrition check-ins
Your check-ins are reviewed by a real coach
Adjustments
Use the plan as written and focus on consistency
Substitute exercises and get guidance on when to progress or pull back
Exercises, sets, reps, and load can be adjusted to fit you
Support
Basic system guidance and direction
System recommendations without needing direct coaching
Direct messaging, accountability, and expert input
Best for
People who want a clear place to begin
People who want guidance and smarter adjustments
People who want direct support and accountability
Membership path
Start here
Starter → Progression
Starter → Progression → Coaching
If you want structure and can execute on your own, start with Starter. If you want the system to guide you more actively, Progression is the standard next step. If you want direct support and expert input, Coaching adds that human layer on top.
Best when you want a clear place to begin, a personalized plan, and the tools to follow it consistently.
Best when you want smarter adjustments, structured check-ins, and clearer direction without needing direct coaching.
Best when you want accountability, direct support, and more personalized refinement from a real coach.
No matter where you start, the goal stays the same: build consistency, make progress, and create something sustainable.
